Value of the content is very important, but you also can’t forget about finding the profitable subject. If you make blog which looks like dozens of other blogs, even if you will try to do it as good as you can, people may just find it uninteresting. It is good to find the topic that is not very popular, but has a potential.
Your content needs to be valuable in some way. Visitors don’t want to loose their time on reading about something that is not so important in their opinion. If they are looking for some professional advice or opinion, you need to prepare content that looks professional and reliable.
Another step is to find targeted traffic. You can reach to your target by social media, forums and some other pages where you can potentially find people interested in the same subject. You need to promote your blog to find your audience. SEO and right keywords can turn out helpful in this venture.
Maybe it is not the easiest way, but it is possible to make money from blogging. If you write with passion about something and know how to promote it to gather visitors, then you can start to think about finding the advertisers which would like to promote themselves on your website. The best advertisers will be of course those, considered to be interesting to your visitors. They should be connected with your content, but you can also from time to time test some other areas. All this information should help you create the profitable blog.